Social Media

Maximizing Facebook Pages For Small Businesses

November 8, 2010

Facebook Pages are the most elementary way for small businesses to have a presence on the Facebook social networking website. A “Page” is similar in its characteristics to a standard Facebook profile (which are used by individuals who join Facebook), except that it’s designed to be the Facebook profile of a business or organization. People [...]

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The Truth About Twitter: Am I Spamming Or Marketing?

September 25, 2010

When I start talking about marketing a small business online, my clients consistently ask the question, “How do I know that my marketing efforts are being viewed as authentic marketing and not being viewed as spam?” Spam is a non-permission based marketing tool. Spam delivers information about products and services to people without their consent. Spam comes in many [...]

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Frequently Asked Questions About Facebook Pages For Business

September 8, 2010

Where will my page show up and how can others find it? : Pages will appear in the search results on Facebook & they are in the main Facebook Page Directory. They also show up on the “Info” tab of any FB member who “connects” (ie, Likes) with the page. Pages can also be found [...]

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How To Add Your Blog Posts To Your Facebook Wall

August 31, 2010

Step 1: Getting To The Applications Area Log into your facebook account, on the “Home” page look in the left sidebar for Applications. If you don’t see it in your list, you may need to click more under Photos for it to appear. Once you have located it, click the Applications link. On the new [...]

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Using Social Networking Websites to Promote Your Business

August 23, 2010

The goal of most business owners is to be successful & make money. This often results with the selling of certain products or services. However, to sell those products or services,  business owners need to inform the general public. Customers cannot buy a product or a service if they do not know of it’s existance. [...]

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Social Networking For Your Small Business: Do You Do It?

August 19, 2010

Local search marketing is a super powerful way for small business owners to strengthen their business & attract new customers. These days social networking is no longer an option if you want to endure in today’s competitive local market. How many of the 500 Million Facebook users do you think live in your local area? [...]

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Top 10 Productivity Tools For Streamlining Your Twitter Followers

July 19, 2010

When considering a social media marketing strategy, knowing who to follow on Twitter is very important. You want to follow those who are interesting to you. You want to follow those who can benefit you and your business. If they aren’t already following you, most of the time they will in turn, follow you back. That opens [...]

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5 Blogging Ideas For A Photographer

July 14, 2010

I encounter several various kinds of businesses and the one question they all seem to ask is, Why should a business like mine be blogging and what would I blog about? Discuss various styles of pictures and there uses. Show pictures of various styles of pictures, and why you would choose one over the other. [...]

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Are You ‘Too Into Real Business to Understand Advertising and Social Media’?

June 28, 2010

I ran across this article today and thought I would share. It seemed to me that Shelly & Joe were both on the same side of the coin with their discussion but they spoke two different languages ‘of sorts’, so it took them awhile to realize it. “You’re Too Into Real Business to Understand Advertising [...]

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Why Should Small Businesses Be Blogging?

June 19, 2010

Blogs keep websites FRESH! Static brochure style websites are of the “days gone by” era. Search engines love new content however search engines are only one slice of the pie where web traffic is concerned. There are dozens of “New Media” strategies that can be implemented to promote websites however most of them are dependent [...]

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